StrikoWestofen Group expands Chinese Operations

ZEELAND, MI USA (April 2014) – StrikoWestofen Group recently opened a new production facility in Taicang, China. Leading politicians, business figures and experts, along with more than 350 guests from around the globe attended the grand opening.

StrikoWesofen has experienced tremendous growth in excess of 300% in Chinese markets over the past 18 months. This new facility was needed to manage this growth. China is now seeing a growing awareness of the increasing air pollution caused by industry. Energy- and resource-efficient melting and dosing solutions have enjoyed increasing popularity in the Asian markets as a result.

“An increased environmental awareness in China and the efficiency of our melting and dosing systems are the keys to our above-average growth,” explains Rainer Erdmann, General Manager of StrikoWestofen in Asia. “In order to reach our customers even more rapidly and selectively, we have strategically expanded our sales network too,” he added.

The new facility is northwest of Shanghai and includes modern production facilities and provides plenty of space for the staff, which has now grown to 75 employees. This facility also allows StrikoWestofen access to important key markets in Asia and extend its dealer network over the last few years. “Our new company location in Taicang is virtually the new production and logistics centre for the Asian markets,” Erdmann explains.